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Clay Declares Himself CEO of Summer — Merch Sales Spike Immediately

Clay's Team

Jul 16, 2025

With absolutely no authority, Clay announces his domination of the season. The internet, weirdly, agrees.

It’s official: Clay has named himself the unquestioned ruler of Summer 2025 — and so far, no one’s challenging it. In a bold Instagram Story posted at exactly 3:07 AM, Clay stated:


“I am summer. Summer is me. Buy a beach towel or perish.”

Almost immediately after, searches for “ClayIsAwesome beach towel” surged by three people — the highest spike in the site’s history since “Oreo off the ground” stickers launched last month.


Supporters have embraced the movement, dubbing it #ClayHeatWave, and proudly donning their hoodies, towels, and phone cases in direct defiance of logic or temperature.


When asked to explain, Clay simply replied, “If Taylor can drop 1989 (Taylor’s Version), I can drop a tank top and a power statement.”


Experts in fashion, meteorology, and chaotic-neutral energy agree: we may be entering the Clay Era.

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